Boys are besieged by images and messages from marketers and the media that encourage slacking over studying; competition over teamwork; power over empowerment; and being cool over being oneself. In "Packaging Boyhood," we scrutinize cartoons, videogames, movies, and more for stereotypes that marketers and the media sell boys about what it means to be a boy. We also offer advice to parents about how to talk with their sons about these troubling images, and provide parents with tools to help their sons resist these messages and have more choice about how to live their lives.